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In the heart of Chinese New Year celebrations, where every dish tells a story of heritage and hope, Knorr invites you to redefine culinary tradition.

This year, transform your festive menu from familiar to extraordinary with our premium ingredients that bridge generations. Imagine infusing classic reunion dishes with the fiery kick of Mala, the profound umami of Scallop Bouillon, or the luxurious richness of Golden Salted Egg Powder.

More than ingredients, these are your passport to crafting culinary experiences that don't just feed the body, but celebrate the spirit of prosperity, innovation, and connection.

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Ready to Create Your ‘Twist’ Recipes?

Request a sample of our Chinese New Year products and turn classic flavours into delicious ‘twist’ today!

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